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Monday, November 10, 2008

Amitabh Bacchan Now Blogs in Hindi (or rather: अमिताभ बच्चन अब हिन्दी में ब्लौग करते हैं)

Cross-posted from my current blog: http://ashishinbschool.blogspot.com

While I haven't figured out a 'solution' (or perhaps even a clear problem definition), I am still quite passionate about the promotion of Hindi language usage on the web, and in computers in general. I have seen first-hand the transformation of my students in Bagar when they start using a Hindi-language interface versus an English one.

Looking back: the key difference is in the confidence to explore. I have never really been formally 'taught' Windows: my guess is by now many people who use Windows on a daily basis haven't been either. Simply the amount of time you spend on it making mistakes and then learning from them probably determines how good you get at it (of course, formal training will help you get there much faster). So the basic scenario that changes is that when an error message pops up in English, the students look for the teacher to 'tell them' what to do. In Hindi, they are much much more likely to start clicking around and learning themselves from a cause-and-effect method.

I believe that access to technology is NOT the chief impediment in the uptake of computer/cyberspace by hindi-language users in rural India. The issues is compelling applications and content. So far the only things that have worked are a) Bollywood b) Bollywood and c) Matrimonials (but even THAT is usually in English).

So, Amitabh Bacchan's announcement that he is going to blog in Hindi (बिग बी ने हिन्दी में लिखा अपना ब्लौग) is somewhat exciting. It is more of what works, but the mass media appeal of Amitabh Bacchan can't be denied. We had a Diwali party a week ago at our house, and we were showing some Bollywood videos on the projector. I remember all the Indians getting excited when Big-B came on the screen during 'Kajre Re'. And I remember my American friend's comment, "He's...got funny hair", in response to his Mehendi-dyed hair. It really his appeal and legacy that draws the crowd (and not his current performances), and through a Hindi-language channel, that could be a potential draw.

Actually, having JUST read his blog, i don't think (or rather hope) that there's going to be much traffic to a site full of photos of the view from his hotel room (I sure hope the Oberoi Udayvilas is paying him for this)

Anyways, will keep posting stuff as and when it creeps up. अल्विदा।

P.S. Here's the direct link to Big-B's blog: http://bigb.bigadda.com/

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